With a celebrated history that dates back more than 30 years, Norco Bicycles has helped develop some of Canada’s top XC racers through its support of the Norco Factory Team. Norco Factory Team athletes compete on the UCI MTB World Cup race circuit as well as select North American events.
As Norco’s premier World Cup downhill race team, Norco Factory Racing competes with the best in the world. Led by trainer and manager Todd Schumlick, the team races internationally with a full schedule that includes the UCI World Cup downhill circuit, Crankworx series, and select Enduro World Series events.
Forward Racing is a team of Canadian XC racers who are fast, fit, and hungry for podiums. With Norco as its frame sponsor, the team will compete in the Canada Cup series, Canadian Championships, and other select global events.
Norco’s Independent Riders are all gifted mountain bike athletes, and Norco is honoured to help support their growth and development as their official frame sponsor. In addition to competing in world-class events like Red Bull Rampage, the Sea Otter Classic and Crankworx, these athletes play a big role in promoting cycling and cycling events in their local communities.
Norco ambassadors are all about building stoke in the two-wheeled world, and embody our motto of “Adventure Begins Here”. From wrenching bikes in the pits of your local charity ride, to cycling events all over the world, our team of ambassadors are making a difference - one ride at a time.
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